SOFTSWISS, an enterprise-to-enterprise service provider for online casinos and other game providers, says it has completed the integration of Game Aggregators and Jackpot Aggregators, the content hubs of these digital businesses.
Tatyana Kaminskaya, director of SOFTSWISS Game 온라인카지노 Aggregator, told casinositehotcom, “All the features of the [SOFTSWISS] jackpot aggregator are now available to customers on our [game] aggregator platform.”
According to the company, the SoftSwiss Jackpot aggregator, launched in October 2021, had a significant positive impact on key online casino performance metrics and player retention. The product is described as an iGaming business tool for player acquisition, engagement and retention.
In an update to the company’s work, Mr. Kaminskaya noted, “All game aggregator clients using aggregators, both existing and new operators, will be able to launch local and global jackpot campaigns for all available games through game aggregators.”
Previously, two separate integrations were required: the SOFTSWISS Game Aggregator and the company’s jackpot aggregator.
“As a result, we had double the workload, including technical resources and time,” Mr. Kaminskaya said.
In a press release Friday, SOFTSWISS said PIN-UP Casino, which gambles under a Quiraso license, is “the first customer to operate the jackpot through this consolidation.”
Aliaksei Douhin, Director of SOFTSWISS Jackpot Aggregator, said in the release, “Our player engagement solution is now integrated with SOFTSWISS’s key products, laying the foundation for building a successful gambling business.”
SOFTSWISS says the company’s game aggregators and other aggregators’ invasion into Asia has been a “consolidated technology gap.”
Throughout Europe, Mr. Kaminskaya said, “Local operators still adhere to the technology that the iGaming world in Europe left behind years ago.”
“This is why we are looking for potential customers adopting the latest integration methods,” she added.
When it comes to building businesses in Asia, she said, “Instead of fixing ourselves in certain countries, we want to implement a performance-oriented mindset, connect with dedicated partners who have the wisdom of the industry, and truly get what shakes the land’s status and market.”
The value of SOFTSWISS at the recent SiGMA Asia online gaming trade event in Manila, Philippines, was “to identify competition, seize opportunities, and create a robust roadmap based on our findings.”
SiGMA Asia “had a big purpose of networking” because Asia was “a whole new frontier for us,” the executive added.