King Billy Casino is operated by King’s media. Launched in 2017, it is available in English, French, German and Japanese.
Under the deal, Kingville Casino will be integrated with SimpleFi’s fully integrated CRM ecosystem and AI personalization modules that provide a personalized on-page experience embodied by machine learning.
The CRM platform will also help King Billy optimize push, SMS and email marketing campaigns across its user base. This agreement provides permissions for SimplyFi’s exclusive campaign and customer journey deployment modules to improve the user engagement process.
SimpleFi CEO Robert Kimber said, “Our CRM ecosystem is best suited to support King Billy’s progressive growth plan, and we’re excited to join it. SimplyFi’s single solution has increased play activity by aligning with the profitability of the transition and optimizing the player experience.”
Volodymyr Harkusha, CEO of King Billy Casino, said. “After six years of growth, innovation and commitment to responsible gaming, we have found ourselves at a crossroads of change and important choices in the new gaming paradigm.
“In this new era, we believe that Symplify is one of our closest allies with their unrivaled tools and modules. Welcome aboard, the king welcomes you!”
Recently, SimplyFi signed a partnership with Softmaya, an online and offline gaming software provider that operates various iGaming brands.
Responding to the deal, Kimber said, “SoftMaya is a business with an exciting future ahead of us and I’m happy to welcome them as partners. It’s the perfect opportunity for us to work with SoftMaya’s brand portfolio and showcase a powerful AI personalization module,” he added
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